If you don't think online marketing is constantly changing you will feel the pain in 3-6 months when you see your competitors adapting and you are still running the same ads and same funnel. You will wonder why your income has stayed the same or maybe even starting to decrease as cost per acquisition goes up.
This is my URGENT notice to you know that you have to adapt with the constantly evolving online marketing. If you don't, you WILL be left behind. You will still be on MySpace when everyone has move to Facebook. Or you
will be blockbuster when everyone has moved on to Netflix.